ACCA Now September/October 2020

corporate partner spotlight

When you look at the hierarchy of the animal kingdom, there is no question that the lion is king. The lion may not be as fast as the cheetah, as strong as the gorilla, or as big as the elephant - but there’s no question who’s in charge when the lion roars. Having the mindset that I’m the best at what I do, and having that leadership, lion-like mentality - the name only felt fitting. So with that, The Lion’s Den was born, and my team and I not only host a digital marketing podcast, but we post daily videos answering our viewers’ top questions about business & market- ing-related topics, along with how-to videos, breaking news, and creating other content to help small businesses succeed online, especially during these challenging times. In addition to keeping up with the Lion’s Den, we encourage all ACCAmembers to reach out to us for a complimentary digital mar- keting assessment to see where we can assist them with search engine optimization, paid advertising, social media marketing, website design, reputation management, and even recruitment! Can you tell readers about why you chose to invest in contractors through ACCA’s corporate partner program? As an agency that specializes in digital marketing for HVACR contractors, it was a no brainer to invest into ACCA’s program. ACCA is a top-notch organization and a respected leader in the home services space. On behalf of the entire 1SEO team, I’m hon- ored that we’re the exclusive digital marketing partner of ACCA. I look forward to a brighter future for all of us, and am excited for the opportunities to partner with, educate, and grow the businesses of ACCA members online, through both virtual and in-person events. If you met a contractor who wasn’t an ACCA member, what would you tell them about joining? Having the opportunity to work with ACCA in recent months has allowed us to realize how essential the HVACR community is to the functionality of our society. With many home services businesses just starting up, failing to recruit, and struggling to survive, it’s essential to partner with a leader, and advo- cate, that has the training, tools, and technologies to help the smaller, younger members of the HVACR industry thrive. ACCA provides the small-to-midsized HVACR contractors an ability to tap into a wealth of knowledge, resources, train- ing, and networking opportunities that may otherwise only be available to the corporate giants. And they level the playing field by creating opportunities for its members who have likely experienced, endured, or overcame many of the challenges that face the con- tractor who has yet to join ACCA. If that contractor is looking to grow their HVACR business, there’s no better partner than ACCA. Adrian Steel continues to connect to the customer and learn thr busi- ness. No one else in the industry is doing all that on the level that ACCA is doing it and if you are not a member, you are missing out.  Lance Bachmann

1SEO – Investing in Contractors’ Marketing Experience Through ACCA

For a little more than a decade 1SEO has worked with field service companies to build strong marketing, especially digital marketing, programs to enhance their business. In 2020 they chose to partner with ACCA, as the exclusive digital market- ing partner, to help ACCA’s members grow their businesses through innovative and new marketing solutions. ACCA Now interviewed 1SEO President and CEO, Lance Bachmann, about what the future holds for these innovators and why partnering with ACCA and its members is important to his company. 1SEO started in 2009, one of its most volatile economic times in the U.S., what drove you to start and then expand it? Most people look at economic downturns as something to fear, whereas I saw nothing but opportunity. Having just left corporate America with the dream and ambition to start my own agency, I felt I had nothing to lose and knew, I was going to be a leader in this industry. At that moment, it didn’t matter if my startup failed, because I knew I would never quit and, if need be, launch another, and keep going - failure wasn’t an option. For my entire life, I’ve always played at my own level, and I feel that mentality translated to 1SEO; no matter how tough the economic climate might be, we’re never going to stop pushing forward. As ACCA’s exclusive digital marketing partner, share with our readers how you can help them kickstart, improve, and grow their businesses with your service offerings. As a top digital marketing agency, we happen to specialize in help- ing home services businesses grow. 1SEO’s teamhas a deep under- standing of how to help contractors build and improve upon their businesses. Not only have we cultivated a team of some of the best digital marketers in the industry, but several of our key team members have backgrounds in the HVACR industry. That experi- ence allows us to better know our clients, and to know what their customers look like and how they behave online. This “inside understanding” gives us the ability to help home services businesses navigate the murky waters to maximize their return on investment and drive in the leads. Tell us about the Digital Lion. What is it and how does it benefit ACCA’s members along with 1SEO’s services? The Digital Lion is my personal brand that has developed over the past year or so, but really came to fruition during the COVID-19 shutdown while we were working remotely. We began producing our podcast to help our clients get their mes- sage out to the community.

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SEPTEMBER/OCTOBER 2020